Armada
Intelligence

Data-driven Insight

Without deep historic data insight, your marketing team is living hand to mouth.

To guarantee that we invest our energy where the real opportunities lie, we offer a robust set of data intelligence offerings to give you a clear view of where you are, and what it'll take to make, and keep you, a market leader.

Maturity Analysis

We've spent years perfecting our marketing maturity diagnostic framework, to give you an accurate snapshot of where your brand is tracking in relation to your market and competitors across every marketing channel.

We'll begin our relationship with a maturity dashboard, and revisit the exercise at intervals that correspond
to your marketing activity to track progress, and ensure that you're always reaping real returns for having
gone into business with us.

Based on these analyses, we'll be able to refocus our energy regularly on what matters most.

Benchmarking

Our Intelligence team is constantly in the process of measuring activity across all major verticals, including the financial services, automotive, retail, QSR, hygiene and personal care, telecom, sports and entertainment, travel and hospitality, alcohol beverage, government, energy, and pharmaceutical industries.

These industry reports are available for purchase as is, with additional deep-dives or specific questions answered on request at an additional fee.

Data Dashboards

An always-on marketing tracker with top-level insights gives your team visibility of their impact in real time, accompanied by an executive summary to empower you to update your leadership team on the progress of specific projects on the fly.

Optimisation

Our holistic view of your impact on the market means we're able to adjust targeting and spend, live, as your campaign runs, to ensure optimal results.

We also audit and make recommendations on your website UX, SEO and paid search to get the brilliant basics in place before work starts.